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Mass Communication-Theory and Practice
Mass Communication-Theory and Practice
The book Mass Communication: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations. Contributions of empirical research including communication research to theory and practice of mass communication and giving this discipline an identity of its own and a stable footing.
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ISBN : 978-81-241-1362-2
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Description
The book Mass Communication: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations. Contributions of empirical research including communication research to theory and practice of mass communication and giving this discipline an identity of its own and a stable footing.
Author
Uma Narula Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst, USA. Dr. Narula is Director (Communication), Consultant (Research and Training) with Communication Networks (CNET). She regularly conducts social and development research on national and international issues and provides communication training to corporate and academic groups.
Book Details |
|
|---|---|
| Author | Uma Narula |
| ISBN | 978-81-241-1362-2 |
| Subject | Publishing and Mass Media |
| Number of Pages | 116 |
| Weight | 156 |
| Publisher | HarAnand Publications |
| Publication Year | 2015 |
| Language | English |
| Binding | Paperback |
